Embedded Finance: Delivering Value at the Point of Decision
Embedded finance is positioned to become the number one distribution channel for financial services within the next 10-20 years, which means the time to start preparing for the revolution is now.Today’s customers want seamless, digitally-enabled buying and lending experiences. Embedded finance has emerged as a convenient solution to meet these needs. With its buy-now-pay-later (BNPL) method of financing that eliminates the customer’s trip to the bank, embedded finance has quickly grown in popularity as a way for customers to finance items at the time of purchase.
“Banks must find a way to deliver an exceptional customer experience, and establish lasting, loyal relationships, without relying on their branches and face-to-face interaction.” – Nathan Snell, Co-founder and former Director of Product Management at nCino