Holland Mortgage Advisors Drives 90% of Application Volume through Mobile with nCino Mortgage Solution
Based in Pittsburgh, Pennsylvania, Holland Mortgage Advisors (HMA) is licensed in more than 25 states, partnering with local and national lenders to offer clients exceptional services at competitive rates. A 100% referral-based company, HMA works with industry professionals such as realtors, attorneys, insurance agents, and financial planners.
As HMA began to expand their services across states at a rapid pace, they realized they needed a tool that could make the lending process easier for the loan officer, while simultaneously providing a top-notch experience for their customers. Robert Fillyaw, Managing Partner and Senior Loan Officer, explains that “to sustain that sort of growth, we have to have the industry-leading technologies demanded by the exceptional loan officers we recruit.”
Because of their rapid growth, HMA knew it wasn’t enough to consider where solutions stand right now—they had to also consider which solutions could keep up with the constant evolution of the mortgage industry. After exploring several solutions, including the possibility of creating its own, HMA selected nCino Mortgage to provide a modern experience for its customers, including a mobile application and a digital closing and application process. By integrating toolsets, workflows, and third-party technologies into a single-point experience, nCino Mortgage empowers loan officers to achieve more in less time, enabling up to an 80% decrease in loan closing time and a 49% improvement in average cycle time.
“When you undergo as much change as we have in the last 180 days, the partnerships you choose to build are critical,” says Robert Fillyaw. “The team at nCino has been highly responsive and communicative. They were present every step of the way to get us up and running.”
With nCino, HMA has achieved:
Smooth onboarding amid significant market turmoil: HMA cited nCino’s efficient implementation as a key success, leaving HMA ready to work effectively amidst a myriad of challenges.
Attracting and retaining top talent: By providing the incentives and tools loan officers are looking for, lenders like HMA are better positioned to attract the loan officers best suited to its lending strategies.
Driving 90% of application volume through mobile: Offering a convenient application experience has allowed HMA to push 90% of mortgage applications through the nCino mobile app.
More complete applications, faster: With nCino Mortgage, HMA has achieved greater efficiency and receives applications with greater completion.
“nCino just works,” says Robert Fillyaw. “It’s that simple.”